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Flow state (aka being “in the zone”) is when you feel completely immersed and focused on what you are doing. All sense of time and outside distractions melt away. Hours pass in what feels like minutes and the completed work magically appears in front of you.

To achieve a flow state, the challenge of the project must match your capacity. Too easy and you will be bored and disengaged. Too difficult, and progress will be too slow to build up your confidence and momentum. …

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Some “Salesy” business people find an unmet market need.

They have a vision that customers will pay big bucks to have a problem solved.

The Business Founders focus on the business and bring on a “Coder” to build the solution to the problem in return for ramen, red bull, and token equity.

The Coder dutifully creates the solution, like a carpenter methodically builds a sturdy table. After seeing the Business Founder’s brilliant marketing and sales pitch, the company is overwhelmed by customer demand.

The Coder complains that there is too much work for one person, but the Business Founders understand that they have to keep resources focused on bringing…

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Blocking off scheduled time for your top priority work is game-changing.

A friend recently asked me, What do you do when your strategic priorities keep getting interrupted?

Asking the questions below help me grapple with this inevitable challenge:

#1 Is it truly urgent? — If you have two projects of equal importance and one is truly more urgent, then you absolutely should do it first. That said, projects often have arbitrary deadlines. Asking “If that deadline is not possible, is there a next best date?” can often buy significant time without doing any harm.

#2 Is it truly important? —…

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My Beloit College Professor Jerry Gustafson first got me started on startups and dramatically changed the trajectory of my life for the better. With the profound insight that we were more likely to achieve our life goals if we knew what they were, Jerry assigned our class the weighty task of writing our desired obituaries. It was both the most challenging and most valuable homework of my entire formal education.

A few years ago, my Uncle Tom passed away suddenly. The religious officiant had to guess what final messages our dearly departed wanted to share with the funeral attendees. It…

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When I was launching my first startup, I was curious about what life was like working at a “normal” company. I asked my friend employed by a Fortune 500, “What is the worst and best thing about working at a big corporation?

My friend told me, “The worst thing is, you can do a great job and it won’t matter. No one will notice. You can really apply yourself and get fantastic results and it won’t make any difference.”

I asked him, “Then what is the best thing about working at a big corporation?

The best thing is, you can…

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Today marks the anniversary of Kristallnacht, which means the night of broken glass. It was a violent riot against Jews carried out in Germany in 1938. The name Kristallnacht comes from the shards of broken glass that littered the streets after the windows of thousands of Jewish-owned stores, buildings, hospitals, schools, and homes were smashed.

The rioters destroyed 267 synagogues and attacked over 7,000 Jewish businesses throughout Germany. Beyond the hundreds of Jews that were killed and injured, 30,000 Jews were arrested and incarcerated into concentration camps during the riot. …

After 30 days on the ketogenic diet, here are my results and takeaways:

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RESULTS: In 30 days I dropped from 188 lbs 20% fat, 39% muscle (38 lbs fat, 72 lbs of muscle) down to 173 lbs 16% fat, 41% muscle (28 lbs fat, 72 lbs muscle). I cut 15 pounds of body weight (Likely 5 lbs of water weight) and 10 lbs of fat without losing any muscle or strength.

HEART HEALTH: I have eaten more bacon, cheese, eggs, and pork rinds in the last month than the past 30 months before. Shockingly, my blood pressure and heart rate…

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Our beloved city of Pittsburgh’s startup community is filled with so many incredible companies, opportunities, and people that it can sometimes feel overwhelming to explore. So I made the Pittsburgh Startup Guide that I wished I had when I was starting. I hope this helps you find what you are looking for in our thriving community.

If this guide is useful to you, please share it with others who you think it could help. If you have feedback or suggestions to improve this resource, please reach out.

Wishing you every success,

Barry Rabkin | Director of Marketing

Near Earth Autonomy…

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“You have made it through the red hot fires of the Blast Furnace. The tallest trees have the strongest roots, and now your roots are made of steel.”

“Hi, I’m Barry Rabkin and I am an entrepreneur and tech marketing executive. I grew up in Pittsburgh, went to school here, fell in love here, got married here, my children were born here, and there is nowhere on earth I’d rather call home. I know our students thought they were finally done with classes, but from my education and career in technology so far, I have 4 last lessons that I’d like to share to prepare you for your journey ahead.

LESSON #1 — THE REVOLUTION IS NOW:

If you’re looking for the future, you’ll find it in Pittsburgh.

The innovation revolution is not GOING to…

Barry Rabkin

Helping exceptional companies achieve exceptional growth @ BarryRabkin.com

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